I recently had the pleasure to attend a 3-day intensive workshop relating to
online business growth. Of the numerous topics discussed, one of them
pertained to recycling or repurposing. For those of us in business for
ourselves, repurposing means to take information we’ve already created and
presented and then reprocess it so we can offer it in a totally different
format.
Repurposing allows us to reach a wider audience by offering multiple
options. For example, if our original “product” was a teleconference –
where initially we’re reaching the people who like to participate during a
conference call — our offshoot of that can be to offer the transcript.
This will more than likely appeal to the people on our list who prefer to
read. The information and our hard work aren’t being “wasted” on one
audience or group of people.
It’s very much like the Thanksgiving turkey; we enjoy it for dinner, we have
it again on sandwiches and then we make soup out of it. We repurpose it and
therefore are not wasteful.
If this concept of repurposing information is new to you or you simply don’t
know how it could pertain to your business, let’s break it down.
Many of us have been publishing regular newsletters or writing blogs for
some time now. If we have written original content for our articles, we can
turn some or all of them into:
- Checklist
- Special report
- EBook
- Printed book
- 5-part written e-course
- Teleclass
- Webinar series
Perhaps our preferred method of communicating and sharing information is
through hosting a live teleconference or webinar. As long as it’s recorded
(audio or video), it can morph into a host of great products.
- Offer the recording as a stand alone product
- Offer the transcript
- Offer both bundled together
- Create a special report from the transcript
- Create an e-course
The biggest bonus to us as the creator and sharer of all of this fabulous
information is that all of these newly created, regenerated products can be
offered for sale. Sure, the first go ’round was free to the participants or
readers — as a list builder for you — but the new products don’t have to
be! Welcome in a possible passive income.
Want to learn more? Call me!
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WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEBSITE? You sure can! Include this complete blurb with it: © 11/16/2011 Kimberly J. McCloskey, Professional Virtual Assistant, in her attempt to help all people improve their personal and professional productivity, shares her insight through her newsletter “Productive Pointers”. Her natural artistic abilities, organizational skills and a love for detail shine through her creative writing for blogs, newsletters, articles, information products and more for her clients. Learn more at www.VA-Partner.com.
