Is Your Spelling a Pet Peeve to Your Readers?

In my last article I posted a photograph of a word puzzle that had an incorrectly-spelled word. I purposely did not share which word was wrong just to see how many people might have caught it. Of the people who contacted me… none of them spotted it.

That’s okay! It just reinforces my point that we all should utilize spell check before sending any email or letter… and if it’s really important, we should have another human being proofread it before it goes out.

By the way, if you’re curious, the word was together, which is the correct spelling.

I’d like to share with you some of the other spelling errors that are pet peeves of mine. These are the words I most often spot as being incorrect. Spell check will question them if only you take the time to run it.

Your vs. you’re

Your is a possessive word, belonging to somebody. I like the color of your shirt.

You’re replaces you are. As a hint: when you combine two words (called a contraction), you basically replace the space with an apostrophe. You’re on the schedule to work tomorrow.

It’s vs. its

It’s replaces it has or it is. This is also a contraction, so ask yourself, “Can this be two words?” If so, use an apostrophe. It’s going to be a beautiful day.

Its indicates possession. Yes, this probably is NOT what you recall learning in school where the apostrophe S always indicated possession. This one is an exception to the rule. So ask yourself again, “Can this be two words?” If not, then there’s no apostrophe. My car blew its tire.

Here vs. hear

Here refers to this place or time.  How long have you lived here?

Hear is the act of listening. You use your ear to hear.

There, their and they’re

There also refers to place; one that has been previously mentioned or is understood. (If you can remember “here” above, you can remember this one.) Do you know how to get there from here?

Their means that it belongs to someone. Try to associate the T-H-E-I with T-H-E-Y to help you remember.  Have they finished painting their house?

They’re replaces they are. Go back to the “Can this be two words?” question. They’re on vacation this week.

Two, too, and to – Let’s tackle these backward from how I usually see them explained, and start with the easy one.

Two means the number 2. If you visualize the number 2 on its side maybe it will remind you of a W, so therefore the correct spelling contains that letter. The two of them will ride horses together.

Too means also or as well.  You can come with us, too. Too also indicates something more. She’s too busy. Or He’s too loud. If you’re “increasing” something with use of this word, increase the O.

To indicates direction, destination or position. I saw her on the way to work. Generally (but not always), if the first two spellings or explanations don’t fit your meaning, then this spelling is probably the correct one.

Now keep in mind, there are always variations to the rules and each explanation above can be described in more detail by other means. My intention was to keep it simple so that you can retain the reasoning and use it to help you in your writing.

I promise, if you slow down while you’re writing, take the time to proof read, and pause over the words that create confusion for you so that you can get them correct, the recipient of your writings will see you in a more professional and credible light.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEBSITE? You sure can! Include this complete blurb with it: © 02/08/2012 Kimberly J. McCloskey, Professional Virtual Assistant, in her attempt to help all people improve their personal and professional productivity, shares her insight through her newsletter “Productive Pointers”. Her natural artistic abilities, organizational skills and a love for detail shine through her creative writing for blogs, newsletters, articles, information products and more for her clients. Learn more at www.VA-Partner.com.

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It pains me to read bad copy

The other day I was looking for a graphic to use in a client’s ezine and stumbled upon this one. Even though this wasn’t what I was looking for, I knew right away something as amiss so I paused to really look at it. I had to spell the word three times, out loud, because I KNEW it was wrong but just could not believe my eyes. It actually WAS misspelled and was being sold on a stock photo site! And what’s worse is I don’t think it was being sold as an example of poor spelling… I really think no one caught on to it! I shudder to think how many people have purchased and used this graphic without catching the typo.

Please tell me you see what I’m talking about.

If you don’t… that’s okay. I won’t hold it against you. Do you know why? Because (and I know I’ve said this before) I don’t believe anyone is qualified to effectively proof read their own work! Me included! Anything I type that’s going to be seen by more than a handful of close relations gets proof read by a colleague and friend. Yes, I do proofread it myself before it goes to her, but I always feel better knowing “another set of eyes” has perused the copy before it goes out to the masses. And do you know what? She finds something, even a small something, more often than I would like to admit.

But I digress. This isn’t about me. This is about you. This is about the content you write for your newsletters, blogs, sales letters, follow-up emails, articles, etc… Have you ever gone back and read something you published a year or two ago and a typo jumped out at you? Did it make you feel… well… stupid? Did you say to yourself, “How the heck did I miss THAT?” and then wonder how many people saw it and never said a word? Or who saw it and decided you weren’t competent enough to hire? Ouch. Right?  Hey, it happens, but it could happen far less if you allowed “another set of eyes” to proofread (or edit) your copy before you send it out where the world can see it.

I was born a proofreader/editor at heart. I do it subconsciously while I’m reading. It doesn’t matter what it is (as long as I didn’t type it), but the typos and mistakes will jump off the page at me.  Any confusing or flow-less content will nag at me.  It pains me to read bad copy! When I see it, my mind simply screams, “Please, oh, PLEASE let me fix it!” and usually if I am able to contact the author, I will, and I’ll point out their error. I’ll lose sleep over it if I don’t.

My point is: if you write material that you want to send out to your subscribers, prospects, past clients, peers, and others whom you would like to impress, I strongly urge you to invest in a proofreader/editor. It doesn’t have to be me, but I’d be delighted if it were. I’ll sleep better at night knowing I played a small part in eradicating obscure yet preventable typos from the eyes of innocent readers. Does that make me a hero?  Maybe.

Share your thoughts below… and have you figured out the misspelled word in the graphic yet?

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Have you ordered your copy?

In the 2 1/2 weeks since I launched my book Permission is Granted: Be a Better You I actually sold out on the first batch of books I had in stock and have ordered more! I’m so happy!

Have you gotten your own copy yet?

Now that the Christmas holidays are over, maybe you’re focused on 2012 and all of the little things in your life that you’d really like to get a handle on and change… my nifty little book is a GREAT WAY to do just that.

Don’t believe me? Here’s what two clients said after receiving their copies:

“One of my VA team members Kimberly McCloskey has just released a short, innocent looking book carrying a hell of a punch for structuring and organizing your business life (with some interesting personal stuff too) – She did a great job and I personally recommend it.” Ali R. Rodriguez

“I started reading the book Be a Better You and some things hit home with me and I could think of several friends who need this book yesterday to get back on track in their lives. There are many derailed persons out there not knowing where to get started to right themselves and their situations. We cannot give up on people.” Janet B.

And this comment came from someone else who received my book as a gift from another client:

“Kimberly’s book is lovely. The cover gives me chills; her energies radiate. I haven’t read it but look forward to the time to do so. She is obviously a beautiful soul and it will be a go-to book as a gift for others. Thank you and Kimberly for this beautiful gift. Merry Christmas and Much Love, Deb”

Get your order in before I sell out again!

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An easy read with a huge impact!

As the holidays and the New Year approach, it actually IS quite a coincidence that my very first book has been published and is being offered for sale (I wanted it to happen sooner!).

It’s called PERMISSION IS GRANTED: BE A BETTER YOU and I’m tickled to tell you about it! I wouldn’t call it a ‘self-help’ book, but in reality I suppose it is. I ask the simple question “Are you satisfied with your life right now?” and in doing so, I help you examine life “right now” and determine how to make changes if — because not everyone has the same challenges — and where they are needed.

It’s not all wishy-washy “think positive and great things will come”…it’s much more a hands-on approach. Together we examine our inner selves, how we interact with others, what image we project, and even some rudimentary basics as time management and scheduling. What we learn are that some habits we have can be  – or desperately need to be — improved upon.

And I don’t leave you hanging there! I go so far as to provide simple, step-by-step approaches to many aspects of our daily lives and how to make them better, more efficient, organized or even a little bit fun.

It’s an easy-read with a huge impact depending on what you get out of the book and implement.

I would be honored if you’d take a moment to check it out at http://va-partner.com/permissionisgranted/.

I’d be ecstatic if you decided to purchase a copy for yourself or a friend as a New Year’s resolution guide (hey, why not?). To add some incentive since you’re a loyal subscriber, I’ll give it to you for 25% off the listing price! Truly! Just type “NEWYEAR” in the Discount Code box upon checkout and you’ll get it!

This book has been two years in the making and it’s high time I got it published! Whoohoo!

Warm (and fuzzy) regards,

Kimberly

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Reach a Wider Audience: Repurpose Information

I recently had the pleasure to attend a 3-day intensive workshop relating to
online business growth. Of the numerous topics discussed, one of them
pertained to recycling or repurposing. For those of us in business for
ourselves, repurposing means to take information we’ve already created and
presented and then reprocess it so we can offer it in a totally different
format.

Repurposing allows us to reach a wider audience by offering multiple
options.  For example, if our original “product” was a teleconference –
where initially we’re reaching the people who like to participate during a
conference call — our offshoot of that can be to offer the transcript.
This will more than likely appeal to the people on our list who prefer to
read. The information and our hard work aren’t being “wasted” on one
audience or group of people.

It’s very much like the Thanksgiving turkey; we enjoy it for dinner, we have
it again on sandwiches and then we make soup out of it.  We repurpose it and
therefore are not wasteful.

If this concept of repurposing information is new to you or you simply don’t
know how it could pertain to your business, let’s break it down.

Many of us have been publishing regular newsletters or writing blogs for
some time now.  If we have written original content for our articles, we can
turn some or all of them into:

  • Checklist
  • Special report
  • EBook
  • Printed book
  • 5-part written e-course
  • Teleclass
  • Webinar series

Perhaps our preferred method of communicating and sharing information is
through hosting a live teleconference or webinar. As long as it’s recorded
(audio or video), it can morph into a host of great products.

  • Offer the recording as a stand alone product
  • Offer the transcript
  • Offer both bundled together
  • Create a special report from the transcript
  • Create an e-course

The biggest bonus to us as the creator and sharer of all of this fabulous
information is that all of these newly created, regenerated products can be
offered for sale. Sure, the first go ’round was free to the participants or
readers — as a list builder for you — but the new products don’t have to
be! Welcome in a possible passive income.

Want to learn more? Call me!

~~~~

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEBSITE? You sure can! Include this complete blurb with it: © 11/16/2011 Kimberly J. McCloskey, Professional Virtual Assistant, in her attempt to help all people improve their personal and professional productivity, shares her insight through her newsletter “Productive Pointers”. Her natural artistic abilities, organizational skills and a love for detail shine through her creative writing for blogs, newsletters, articles, information products and more for her clients.  Learn more at www.VA-Partner.com.

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How To Vacation For $770 Or Less – Seriously

Times are tight and the economy is struggling, but it doesn’t mean you have to skip out on giving yourself a much-needed (and deserved) vacation. Let me share with you how my husband and I took a week-long vacation for under $770 — and planned it in only four days. No joke!

Don’t go far: Choose a vacation spot that isn’t too far away from where you live. I’m all for Stay-Cations because you can get to them by car and if your vehicle is good on gas, the fuel charges won’t be extraordinary. Additionally, you don’t have to plan a “drive-to vacation” too far in advance like when you fly. We chose the panhandle of Florida which was a seven hour drive: not too far and not too close. (Cost: $135 in gasoline for our Camry.)

Find a deal on housing: Look for end-of-the-season deals or back-to-school specials, which is exactly what we stumbled upon. Some agencies or owners will slash prices if they need to fill vacancies. We found a plethora of deals on Craig’s List and opted to go with an owner-managed unit because they are more flexible. Of course, you have to watch for scams! (Cost: $496 for six nights).

Get a place with a kitchen: Believe it or not, the beach-front condo efficiency we found cost less than any well-known hotel we investigated! Besides that, this is how we saved the most amount of money during our trip.  We prepared all meals at “home”, spending what we normally would spend on food.  I can hear you groaning about how it’s not a vacation if you have to cook, but you’re wrong. Consider making dishes you don’t normally prepare, something simple and easy to clean up. Besides, what about a barbeque pool side or being able to run right out on the beach after a meal doesn’t feel like vacation!? In the end remember this fact: restaurants will eat up your cash fast. (Cost: Only $65 on groceries because we brought a lot with us).

Avoid tourist traps: Don’t get sucked into spending money on all the touristy gimmicks – try to vacation like a local. We spent every day on a different beach along the gulf coast and never once ventured near the carnival rides. Look at it this way, the minimum you would spend for one person to take a banana boat ride was $20, a helicopter ride was $30, and parasailing was $80. We never saw (or cared to learn) the costs for a sling-shot ride, renting a jet ski, taking a dolphin-sighting boat tour, or entering any of the “amusement parks”. Do you really need to do any of those things to enjoy yourself? We didn’t. (Cost: $27 was spent on beach parking passes.)

Resist buying souvenirs: Oh, I know you want something to remember your vacation by, but how long is that hermit crab going to hold your attention? Do you really need another cheap T-shirt? Will those things really evoke memories of your vacation? Photographs on my digital camera as well and still-frames in my mind are all I need to bring a smile to my face. (Cost: $47 was spent on a beach umbrella, an inexpensive bathing suit, homemade ice cream at a quaint shop and a mug with cats on it).

For my husband and me, we had a perfectly wonderful vacation lying out on the beach, soaking up the sun, listening to the crashing waves, and sticking our feet into the cool sand. There were plenty of people for friendly conversation if we wanted it, but not so many people that we had to engage with others if we didn’t want to. People-watching was all the amusement we needed.

“Frugality is one of the most beautiful and joyful words in the English language, and yet one that we are culturally cut off from understanding and enjoying.  The consumption society has made us feel that happiness lies in having things, and has failed to teach us the happiness of not having things.”   – Elise Boulding

So… go plan your spur-of-the-moment, inexpensive vacation that, when it ends, won’t leave you further in debt and stressed out over the amount of money you spent! I can tell you, it’s refreshing!

Thanks for reading and share your thoughts!

Kimberly

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Business is Like a Gusty, Windy Day

The other day I realized I was in need of a much-deserved break after what had been two weeks of non-stop client work. My eyes needed a rest from the computer screen, my body needed to be removed from my office chair, and my mind was screaming “Stop!” An appointment fell through at the last minute and it suddenly seemed as if I could (and need to) use that time revitalizing my brain… somehow.

So I went out on my deck and stretched out in the sunshine. I just wanted to close my eyes and stretch my body. I wanted my brain to stop bouncing between the multitude of details, tasks, projects, schedules… you get the idea.

As I lie there, I began to notice sounds and sensations around me. It didn’t happen right away, but the more I relaxed and let go, the more I became aware. I began listening to the sounds of the wind gusts building up and passing over me.  I noticed the different tones created by the breeze through the bare tree tops and the fluttering of the dead leaves that still clung to the oaks from last fall.  I began feeling the cool breeze on my skin when it would swirl around and envelope my body, and then how the sun warmed me when it was still.  I became aware of the abundance of different bird song, wind chimes, and other sounds either made by the wind or wildlife in the trees.

I realized my business is very much like a gusty, windy day.

There are periods of calm, when the birds are happily chirping, wind chimes are melodious, and squirrels are running along the tops of fences.  The world is under control, manageable and in balance. Everything is where — and as — it should be. During these times, my client work comes in quietly and smoothly, with no changes or emergencies.  Nothing is out of the ordinary.

Then there are phases when the wind is howling through the tree tops with an energy determined to push the bare trees over, to break them (and indeed, branches do tumble and crash to the ground). The past two weeks had been a furious gust of wind for my business. It seemed the majority of my clients had a wave of productivity and ideas, or plain old emergencies, which were thrust upon me from all directions in a never-ending stream.  But like the mighty tree, I sway with the flow and am unyielding. I am stronger than the wind knowing it will be calm once again…soon.

I admit, the crashing branch is the equivalent of my needing a break to sit in the sun and rest my self. Something had to give, a branch always falls. But ultimately it signified the removal of dead weight, the stress that had been building.

Do you ever have days like these?

Thanks for reading and sharing your thoughts,
Kimberly

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Are Your Customers “Big Mouths”?

Of Course They Are… Behave Accordingly!

One of the fundamental building blocks of a successful business is repeat business and referrals. In order for our business to not only survive but thrive, we have to ensure that our clients and customers are totally “in love” with what we do for them, so much so that they tell everyone they know!

People are big mouths, and I don’t mean that in a derogatory sense. Think about it: if a regular business we frequent does something over-the-top for us and we’re tickled pink about it, we’re going to brag about it to everyone we know.

Conversely, if a business does something that makes us feel wronged or taken advantage of, well, we’re going to do the same thing, aren’t we? We’re going to tell everyone we know.

These scenarios are potentially going to affect that business either in a beneficial or a detrimental way — because what we say to others is going to be shared. The people we tell are surely at some point going to relay the information (good or bad) to other people whenever that particular business name comes up. Furthermore, it’s not like it will dwindle out in a week or two. Oh, no. Five years from now someone is going to relay the same story… albeit altered by time (and let’s not forget how stories morph as they get “whispered down the lane”).

So whatever business we’re in, we absolutely want to provide exceptional customer service (see previous article) so the stories that are being told by our “big mouth” clients are the good ones!

And since these customers already adore us, why not get their endorsements in writing? Ask them to write a letter, in their own words, about how our business has helped them or why they enjoy working with us. Then utilize this letter (and all others like it) in our promotional efforts — our website, blog, Facebook page, brochures, etc. It’s proven that prospects find this type of information to be more valuable in decision-making than any marketing material we may write our self — so capitalize on it!

On the flip side to this coin, we also have to figure out which are those folks who left… and ask them why. People leave because of bad service or indifference — these things can (and better) be fixed! Yes, it may be uncomfortable to call up Mr. Jones to inquire why he no longer uses us and horrifying having to hear his reasoning. However, whatever the cause given by the customer, it’s an opportunity for us to remedy it! It’s a spectacular chance to make improvements we didn’t even know we had to make, to raise the bar, and to help our business stand out from the crowd. So we need to embrace this constructive criticism and then thank our customer and tell him the steps we’re going to take to fix the problem. Even if we have to call him back in a week to share the solutions we came up with, won’t Mr. Jones be thrilled? And then won’t he “big mouth” about it to his buddies? You bet ‘cha!

We need to go forward with our business endeavors believing that every single thing we do has the potential to reach a multitude of people and be talked about for years to come — behave accordingly.

WANT TO USE THIS ARTICLE? Please do! Just let me know and include this blurb with it: © 2/24/2011 by Professional Virtual Assistant and Animal-Lover Support Specialist Kimberly J. McCloskey. “Together We Will be Partners in Productivity, Creativity and Personal Growth.” Request your subscription at www.va-partner.com.
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Better Customer Service

How does your customer service rank on a scale 1 to 10? Okay, maybe the better question is, how do you think your customer service ranks? And more importantly, what do your customers think of it? Have you ever asked them?

Customer service is oh so important! Yes, we have to deliver excellent products and services to our clients and customers, but just because they hire us or buy from us, doesn’t mean they will come back! It’s not a guarantee for loyalty. So it’s our duty to ensure that our customers willingly come back to us and, even better, tell others about us, too!

Here are a few examples of customer service that will show your clients that you appreciate them and consider them far more than just a number.

Be easy to do business with. If you own a storefront, publically accessible office or work virtually, be sure to post your hours of operation in a prominent place (as well as in any applicable advertising)… and be open and available during those hours.

Stay in touch. Whether you’re a service- or product-based business, do you make a concentrated effort to keep in touch with your clients above and beyond normal business communications? Do you send a newsletter or promotional postcards? Do you telephone once in a while just to check in? Do you send handwritten notes of appreciation?

Offer a loyalty or incentive program. Do you have a way to keep track and reward customers who spend more with you? If you sell products, you could offer discounts or rewards for those who do business with you more often. In the service industry, you could offer discounts for clients who purchase retainer hours… the more hours purchased, the higher the discount.

Reward the biggest spenders. Do you pay attention to who spends the most with you? You should know who your top clients are and give them gifts for their loyalty. Depending on the type of business you are in, offer free products relating to your business. If you sell books, give away a free book. If you offer coaching services, give a free coaching session.

Under promise and over deliver. This should be the overall motto for customer service everywhere! No matter what business you are in or products you sell, you should always do and provide more than what you say you will. By getting the job done quicker, or delivering a product sooner, or tossing a coupon into the bag, you’re giving your clients a reason to say, “Bonus!”

Hopefully you realize how easy it is to provide better customer service than perhaps you are right now. It really doesn’t take much to do and the payoffs can be tremendous!

If you happen to need help implementing any of the above ideas or want to brainstorm something totally different, I’d be glad to help!

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Communication Issues – Is it me?

Once again I am having an “issue” with communication. I wish… oh, how I wish… people would just communicate. It doesn’t take much to do, really. And it’s common courtesy to do so, I think. But it’s like a splinter deep in the flesh of my finger working its way to the surface; sometimes it bothers me more than others.

Now, if you know me, you know I am big on communication. When my husband comes across someone who doesn’t reply to emails or follow-up, he always says “They could learn a thing or two from you, honey.”

See, a couple weeks ago I was asked for some advice from an acquaintance. At the end of the call, I offered to email a bit of additional information — which I did. And not that I was expecting to hear back, I thought I might have at least received a quick “Thanks. Got it.” I didn’t. No big deal, but I noticed.

This week the same acquaintance was looking for more advice and again I comply. I’m very happy to share my knowledge with others, shoot, especially if they ask! After the call I thought of something really important.  So I emailed the information but this time added on a question in hopes of getting a reply. Part of me, at this point, is wondering if my emails are lost in cyberspace and I want to know if they’re being received. Do I receive a reply? No.

Okay. So maybe this person is more of a phone person than an email person (though both requests initially were made via email). I can understand that, some people are, and there’s nothing wrong with it. But not communicating — not replying to a question or not sending a “Thank you, I received it” — is wrong, at least in my book.

Yes, I’m ranting, but for a good reason. Even though this person is warm and friendly on the phone, I wonder how they handle their business. I wonder what their clients think of their communication skills.

So, what do you think of your communication skills? More importantly, what do your friends, family, business associates and (gasp) clients think of it? I hope it’s all good!

Thanks for reading… share your thoughts!
Kimberly

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